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How to rein in your social media
The impulse is natural. Sign up. Give your email. Select a prof pic. Draft a witty subhead. Add your location. Check yes for single. We’ve all done this time and time again—it’s become ritualized to...
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Forget 2015, here’s what’s in for 2016 BECAUSE THE FUTURE IS NOW!!!!!!
The folks at Digiday published a list of What’s Out and What’s In for 2015 last week. If you haven’t given it a look, you should stop and do that right now: The Digiday list: What’s in and what’s out...
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Gentle Reminders: Are you a content marketing snob?
Are you horrified by the state of other companies’ web sites? Do you scrunch your face in disgust when reading others’ tweets? Are you aghast at the look of your partners’ blogs? Well pass the Grey...
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Quiz: New Instagram Filter or Indie Band Name?
In case you missed it, Instagram released five new filters yesterday, their first new filters in two years. Predictably, the names of the filters bordered on self-parody. How so? Let’s play New...
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How to speak marketing: A very serious guide
Hang with marketing people enough, and you’ll notice that they have their own language. (It’s certainly true for the start-up world). This can be confusing. However, Rallyverse is here to demystify...
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This New Year’s, lose a few (followers)
Last week, the phrase Instagram filter took on a whole new meaning when the social media giant removed millions of spam accounts, bots and other trash clogging up its all-powerful network. Justin...
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The 30-minute community manager
If you had to do a day’s worth of social media in 30 minutes, what would you do*? This is, in fact, not a ridiculous proposition. For many entrepreneurs-on-the-side, 30 minutes a day is a generous but...
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Infographic: How Do Marketers Mix Owned, Curated and Promotional Content?
How do marketers mix their owned, curated and promotional content? We looked at this topic last summer and are now circling back with fresh data from Q4 of 2014, in a handy infographic. You can...
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World, stop trying to make “Millennial” happen.
Okay, this one has been bothering me for a while. Recently, but honestly it seems like forever, there has been an influx of “Millennial”-related content being produced. They’re stupid, they’re smart,...
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Everyone is a marketer, even Marshawn Lynch during Super Bowl week
“I’m just here so I don’t get fined.” If you’ve been following Super Bowl week, you may have heard how the Seattle Seahawks notoriously, um, media-shy running back Marshawn Lynch has begrudgingly...
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Let’s talk about: Snapchat.
Did you hear? Snapchat has a new feature. It’s called Discover. And, everybody’s talking about it. By now, you probably already know that Discover boasts a separate screen (just swipe) featuring a...
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Facebook, Snowpiercer and the search for The Perfect Machine
Should we really be surprised that Facebook uses human beings in a testing lab to tune and improve the algorithm that determines what shows up in the News Feed? With the scale of Facebook’s product,...
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Is the next internet…TV?
There has been a lot of buzz recently around an article from The Awl titled “The Next Internet is TV.” I won’t spend the majority of this post rehashing it, but here’s the Sparknotes to catch you up:...
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Working hard or hardly working? (Either way, you’re chatting)
Let’s examine the touch points an average employee engages with on a daily basis. You’ve got email (Outlook or Gmail, the classic conundrum and frequent office polarizer), you’ve got chat (Adium?...
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Has mobile reached its limit?
Beeper. Flip phone. Sliding keyboard (R.I.P. my sweet Sidekick). iPhone. Skinnier iPhone. Bigger iPhone?! Blackberry. Tablet. Fablet. iPad. Surface? Watch? From throwbacks to current industry leaders,...
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Will Facebook die? (Is Facebook already dead?)
The full lifecycles of major social media platforms have yet to be realized. Sure, there have been plenty of virally successful platforms that were quickly adopted, used and then dropped (Hello...
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Hype cycles: taking tech journalists to task for Meerkat
If you’re in a cynical mood or just feeling a bit exhausted by another cycle of tech-journalism hype, treat yourself to this piece by Tero Kuittinen on Meerkat and Periscope (or, more succinctly, how...
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tl;dr: New York Times will do one-sentence stories for Apple Watch, stops...
According to a press release this week from the New York Times, the venerable newspaper has developed “a new form of storytelling” (both the idea and term surely coming from the marketing department...
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Irony alert: summary of MarTech conference bemoans amount of MarTech
Nestled somewhere between a #humblebrag and unintentional comedy is this summary of this week’s MarTech conference in San Francisco, entitled “Does So Much #MarTech Make You Want To Scream?” That is,...
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Not so fast: looks like the kids haven’t totally given up on Facebook yet
For those who’ve been waiting for years to declare Facebook like, totally over for teen users (this blog included!), last week’s report from Pew Internet Research on the social media and technology...
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