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How to speak marketing: A very serious guide
Hang with marketing people enough, and you’ll notice that they have their own language. (It’s certainly true for the start-up world). This can be confusing. However, Rallyverse is here to demystify...
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This New Year’s, lose a few (followers)
Last week, the phrase Instagram filter took on a whole new meaning when the social media giant removed millions of spam accounts, bots and other trash clogging up its all-powerful network. Justin...
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The 30-minute community manager
If you had to do a day’s worth of social media in 30 minutes, what would you do*? This is, in fact, not a ridiculous proposition. For many entrepreneurs-on-the-side, 30 minutes a day is a generous but...
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Infographic: How Do Marketers Mix Owned, Curated and Promotional Content?
How do marketers mix their owned, curated and promotional content? We looked at this topic last summer and are now circling back with fresh data from Q4 of 2014, in a handy infographic. You can...
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World, stop trying to make “Millennial” happen.
Okay, this one has been bothering me for a while. Recently, but honestly it seems like forever, there has been an influx of “Millennial”-related content being produced. They’re stupid, they’re smart,...
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Everyone is a marketer, even Marshawn Lynch during Super Bowl week
“I’m just here so I don’t get fined.” If you’ve been following Super Bowl week, you may have heard how the Seattle Seahawks notoriously, um, media-shy running back Marshawn Lynch has begrudgingly...
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Let’s talk about: Snapchat.
Did you hear? Snapchat has a new feature. It’s called Discover. And, everybody’s talking about it. By now, you probably already know that Discover boasts a separate screen (just swipe) featuring a...
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Facebook, Snowpiercer and the search for The Perfect Machine
Should we really be surprised that Facebook uses human beings in a testing lab to tune and improve the algorithm that determines what shows up in the News Feed? With the scale of Facebook’s product,...
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Is the next internet…TV?
There has been a lot of buzz recently around an article from The Awl titled “The Next Internet is TV.” I won’t spend the majority of this post rehashing it, but here’s the Sparknotes to catch you up:...
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Working hard or hardly working? (Either way, you’re chatting)
Let’s examine the touch points an average employee engages with on a daily basis. You’ve got email (Outlook or Gmail, the classic conundrum and frequent office polarizer), you’ve got chat (Adium?...
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Has mobile reached its limit?
Beeper. Flip phone. Sliding keyboard (R.I.P. my sweet Sidekick). iPhone. Skinnier iPhone. Bigger iPhone?! Blackberry. Tablet. Fablet. iPad. Surface? Watch? From throwbacks to current industry leaders,...
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Will Facebook die? (Is Facebook already dead?)
The full lifecycles of major social media platforms have yet to be realized. Sure, there have been plenty of virally successful platforms that were quickly adopted, used and then dropped (Hello...
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Hype cycles: taking tech journalists to task for Meerkat
If you’re in a cynical mood or just feeling a bit exhausted by another cycle of tech-journalism hype, treat yourself to this piece by Tero Kuittinen on Meerkat and Periscope (or, more succinctly, how...
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tl;dr: New York Times will do one-sentence stories for Apple Watch, stops...
According to a press release this week from the New York Times, the venerable newspaper has developed “a new form of storytelling” (both the idea and term surely coming from the marketing department...
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Irony alert: summary of MarTech conference bemoans amount of MarTech
Nestled somewhere between a #humblebrag and unintentional comedy is this summary of this week’s MarTech conference in San Francisco, entitled “Does So Much #MarTech Make You Want To Scream?” That is,...
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Not so fast: looks like the kids haven’t totally given up on Facebook yet
For those who’ve been waiting for years to declare Facebook like, totally over for teen users (this blog included!), last week’s report from Pew Internet Research on the social media and technology...
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Twitter opens up direct messaging; what you need to know
Big announcement from Twitter today: the rules governing direct messages have been opened up to make it easier for you to communicate with other Twitter users via DM, even if you aren’t both following...
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Facebook updates the News Feed again; Publishers probably won’t be psyched
Facebook announced today that they’re changing the News Feed algorithm (yet) again, and it sounds like publishers will be less than excited about the results, while Page owners will just shrug their...
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Your notifications panel is the next News Feed
Whether it’s your email inbox, your Twitter home timeline or your Facebook News Feed, most of us are used to lots of different people, companies and services aggressively trying to capture a tiny slice...
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Instagram releases 3 new filters and yes, they still sound like band names
Big news from Instagram yesterday: three new photo filters and the ability to use emoji in hashtags (well, at least some emoji; sorry eggplant!). As expected, the new filters have appropriately...
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Pinterest, WhatsApp remind us that something has to pay for all these amazing...
Looks like it’s upfront season for new social ad products. Pinterest announced a new portfolio of ad products that are set to debut this summer that cover advertising scenarios across the marketing...
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Automation will change content marketing because we don’t have another choice
According to new research from Pulsepoint and Digiday, content marketing and native advertising will be hotbeds of marketing investment over the next two years, but even with more resources in hand,...
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So what counts as social media automation?
What are we calling social media automation these days? A post on Jeff Bullas’ blog attempts to tackle that question, and lands squarely in the “mostly efficiency tools, not at all spammy” camp:...
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B2B content marketing: 3 things you need to know about top tactics, goals,...
The team at Starfleet Media just released a deep dive into B2B content marketing, and revealed the most popular tools and channels used by B2B marketers: B2B Content Marketing: Top Tactics, Goals, and...
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We are all headline writers now; here’s where they matter most
Who knew that in 2015 all marketing professionals would maintain a steady alternate career as headline writers? That is, if you do social media or content marketing as part of your job, you spend a...
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Here’s why Content Marketers believe technology can help them be more effective
According to data shared today by eMarketer, content marketers are remain concerned about their ability to create engaging content, and almost half of those surveyed were worried that their content...
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Are you using a Complete Content Marketing Platform?
You probably have a content marketing platform for your business but is it a Complete Content Marketing Platform? We think you should have a complete one so you can do all your content related tasks...
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Social is the Act of Discovery Stupid!
Social is the Act of Discovery Stupid! People talk about “Social” being the new thing. That prior to the advent of Facebook, Twitter, Instagram and Snapchat people have never before connected like...
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Everyone is a content marketer
When we started doing Rallyverse a few years ago, “content marketing” wasn’t really a thing yet. Sure, there were early adopters and enthusiasts at brands and agencies, but, as a label (much less a...
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Content Marketing Works: 4 Clear Benefits from Great Content Marketing
Content Marketing Works! It really does but some business owners aren’t always sure what is in it for them and their business. Well here are 4 ways Content Marketing Works for your business – at...
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